some might not even good to trade due to the gas fee.
not all airdrops need gas, I have participated in several airdrops where I only needed my mail, for example: Blockchain had an airdrop where you could claim stellar, the Coindeal exchange had an airdrop in which it launched its own currency and I could withdraw without problem (I think it still works) and finally Yoda from the Yobit exchange also had an airdrop that combined 2% of what the airdrop paid you, the good thing is that it could be withdrawn daily.
For me the main reason is the luck of demands, the token is listed in not good exchange with low volume.
Pre-sale tokens are not locked and big investors who got huge discounts starts to sell at the very beginning.
I think that what you are referring to is the hybrid projects between ICOs and airdrops, they basically give investors privileges, but I think they are very dangerous, they can scam us.