Bookmaking for most of the types is a form of entertainment, an addition to the sporting passion. It can be a source of adrenaline and excitement, especially because betting is usually connected with winning or losing your favourite team. Many players bet small amounts and this is usually due to the fear of losing money. A conservative game is a good thing, but you've certainly wanted to bet more than once, hoping to win a large sum of money yourself. Such a desire is fuelled by various press reports in the style of "He bet little at the bookmaker, won a million".