Personally, it is still not a scam 
Basically, they use airdrop (here is Frozen Drop) as a measure to pump volume for their exchanges. Obviously, it is a calculated strategy, using airdrop, KYC, along with the trading to unlock the unlocked KICK coin.
(Or at least they want that)
Anyway, with such a strategy and direction, it's not a scam, it's the legitimate business of a shitcoin that will form in the future
Basically, they use airdrop (here is Frozen Drop) as a measure to pump volume for their exchanges. Obviously, it is a calculated strategy, using airdrop, KYC, along with the trading to unlock the unlocked KICK coin. All these airdropped KICK tokens are locked , and in order to unlock them, first you will have to register on KickEx exchange, go through KYC and then trade on the exchange in order to unlock those tokens. The more you trade, the more KICK tokens you unlock.
Goal of this tactic is to pump the volume of the exchange, and therefore attract new projects and traders.
Another issue with KYC part is that they required from people to go through KYC while their exchange is still in beta stage, and no real trades are possible. Since few days ago this requirement is removed, but still it didn't make much sense at all, and unfortunately, many people gave them their info already.
The only problem in this strategy is the implementation process. They have a good strategy, I think, but they hurriedly implemented it while they had not completed the testing phase, which resulted in KYC being unable to complete and KICK coin becoming worthless. But in fact, with the terrible airdrop, it is easy to understand that KICK will have a very small value Goal of this tactic is to pump the volume of the exchange, and therefore attract new projects and traders.
Another issue with KYC part is that they required from people to go through KYC while their exchange is still in beta stage, and no real trades are possible. Since few days ago this requirement is removed, but still it didn't make much sense at all, and unfortunately, many people gave them their info already.
(Or at least they want that)Anyway, with such a strategy and direction, it's not a scam, it's the legitimate business of a shitcoin that will form in the future