They are using term as ICO because for staking we are not buying tokens from exchange for staking.
We need to buy a package from the Breezecoin site and then those tokens after hold period is over (6 months) will be delivered to exchange with rewards/bonus.
Good thing about this project is that it's backed by real estate project. But the Value of the tokens will depend of the success of real estate project.
Crypto project these days keep upgrading and innovating projects like this is now getting connected in real estate projects seems very interesting. Reading some part of discussions here you can tell that crypto and real estate is a good combination.