Come on get real. Do you know how many huge brands shit all over their customer base day in, day out, but people still use them, return to them, and recommend them.

They'd be buying the brand; and the media attention, the existing customer base, the reputation as one of the oldest and largest Bitcoin exchanges. Hell, the media seem to be even getting confused between Gox and Bitcoin itself. In a billion dollar industry (with huge potential for growth) $300M isn't that much money to some people. Being under new management would legitimise it; if Mark leaves the picture.

I'm not saying anyone will necessarily get their money or BTC back; just that an acquisition isn't that unrealistic despite Gox's current reputation and debt.