from our website:
cUSD Currency (CUSD) is a type of cryptocurrency that is in the family of what is called stablecoins. Though cUSD is not pegged to the price of USD it seeks to emulate its value as much as possible. We are essentially an digital alternative to USD. Also we believe in the end fiat USD can fail in its price and value through massive inflation. So we would rather allow the crypto market based on BTC (an digital gold) dictate our value. cUSD Currency is a cryptocurrency, built on a blockchain designed with security in mind. Delivering world-class security. Whatever you can do with digital currencies, you can now do with digital cash.
So essentially we want to be a method of currency and it is yet determined what the market will place cUSD as a asset that is trading. We want to encourage the usuage of the currency not holding it only for speculation in price. The more people that use it the more it will find a settled price.