As we invest we should be very cautious on these coins or alts and we should not be driven by the hype of the market. We should study first the coin and its value before investing. The chance that it will be successful is base on the support it will get from the users. If there is no people or companies or something else that will benefit from the coin it will probably fail like what happened to the number of alts out there.
Many of the investors make mistake by following the trend each time. They just buy random coins depending on the market supply and 24 hours volume. There are some tickers which indicate coins having major volume in 24 hours and many newbies usually just buy coins depending on such tickers which at the last they have to regret to enter the wrong markets at the wrong price.
This is only because they do not take the efforts to make their own research before investing into such coins. Professional traders/investors would always make a deep research about any coin they are buying and that is what never makes them face any loss. Newbies should try to upgrade themselves in order to minimize the loss.