Popularity would play a bigger role. The proof to this is ethereum. Ethereum's market price as well as ripple. The price of these altcoins keeps on growing as their popularity are widely being recognized. Same thing with the new altcoins in the market popularity is the main thing that encourages the investors to invest because those coins which are popular are those which has a bigger tendency to be more in demand.
As the subject goes, what could be the main factor?
Famous developer, Media reputation, MM... or Just technology itself?
So far, it seemed that marketing and market marking were the main factors...
Btw, has anyone experienced BISPEX exchange known as its insurance funding?
Every success of a blockchain project depends on the hard work of the team, if idea is good but team aren't hardworking it will surely fail or not perform well on the long run, secondly the real use case of the project is very important for the demand to grow higher
The market condition at this case, is I think, another factor to consider. There were many popular projects in which teams worked hard in order to reach success. But the negative market behavior dragged the outcome of those prohects down. When the majority of the market suffered from downfall, only a few projects succeed and those success are not even close to the expectations of the majority towards the project, simply showing how the market situation highly influences the outcome of a project.