Without complete research about the coin, it is impossible to trade the coin and even though we have found out potential about the exchange in order to trade the coin. Yes, without research it is impossible to find out potential about the coin.
You are simply contradicting yourself. What is the point of trading a coin without analyzing about it. It will happen when you are getting misled by exchanges or by advertisements or by your friend through pump and dump games. Do not listen to everyone for risking your capital but you should go for your own due diligence so that you can multiply your capital rather than losing them with an unknown coin.
I do rarely trade new coins/token as I am sticking with my usual BTC/USD pair. When you are consistent with our performance with the usual trading instrument then you will never need to choose any new coin for your trading purposes.
You may choose new coins for long term holding but definitely not for daytrading.