I think the reason why people make lost through the newly listed coin on Binance these days is because of the success level of some previous listed coins on there which turn out to yield something good for early adopters literally make some investors to believe thats every new coin listed on the exchange will perform well if accumulated early. But, that not how things works cause doing some background check on the coins concept, utility and potential are very important.
This is not really that different than what happened to icos back in the day, at the beginning many icos that were released were successful since it was a new concept and some of the coins were really good, then people came to think that as long as you invested in any ico you will make money and scammers took advantage of that lack of rational thinking, and the same is happening with ieos and the altcoins listed on binance, some time ago when a coin was listed on binance it presented great profits but now things have changed and the people that have been unable to change their strategy are losing all their money by investing in those new coins.