I'm sure that during the time when I've checked them, there's really zero volume for 24 hours so it might be that the traders wasn't around that time but is that possible?
I see now that there's a 59k USDT volume w/in 24 hours. They have a quite good volume for being a new and starting exchange.
They need volume if they want to attract user's to use thier exchange.
That was the problem of more new exchange made nowadays they are only creating an exchange but without a volume .
Yes, they actually need it because it's their main purpose why they have built their exchange. But in able to gain that much volume, it will not be an easy journey for them. They need to reach out different platforms to inform users that they exist.
You are absolutely right! Right now we study the ways to attract new users.
There are a lot of ways that you can attract new users but it will cost you for advertisement. The forum is the best platform so far that you can gather your target niche since many traders are hanging out here everyday.