They need volume if they want to attract user's to use thier exchange.
That was the problem of more new exchange made nowadays they are only creating an exchange but without a volume .
You are absolutely right! Right now we study the ways to attract new users.
there is many ways such as forum advertisement by auction dont kNow where section it can be found but you can try that.
●Other ways promotion in social media
●signature campaign
● airdrop/ this can also help to have more users engage in your exchange
How many people already registered in that exchange?