When it comes to investment, first thing we need to check is that, how secure your funds will be once you invest their, returns will be second check.
Specially in crypto market where all projects are startups, and if you get a project, which already made lot of progress with their plans and work is visible. That gives you some confidence.
A lot of smart investors will look at history of performance before making an investment for example I'd love to see Breezecoin in tracking websites like trading view and tab trader. I like some people I know would love to see the charts before going in.