The support is very interactive. Having a live chat support will make the customer feel safer because you can interact anytime that the customer wants and if there are questions or problems regarding the service that they have purchased.
This also gives security that your business wants to give a satisfactory service which many customers wants. Because, you are there to answer queries and to give assurance that your customer is doing good. Another one is the legitimacy of the operator, the transparency of the people working behind.