Yeah listed in it's own exchange and then blame for no volume. As seen people didn't fall and trust something newly appeared. Only to run the idea to save expenses, they do the listing in the exchange that they make as best they can. Something like that is really not recommended.
Generally yes. People do not really trust the new exchange platforms, too many of them do not live up to the promised hopes.
Thus, the project will have to attract speculative capital (own) to create the volume for the coin, it will be much easier to list on a third-party exchange after having made a buy back.