Clearly, they do not care about MAX long-term at all else they would do what BTCGuild did once they came close to 50% and that is limit hashrate. Drop miners until you are under 50% of total hashrate.
1GH has no incentive to rectify the situation. He is making more than double fees than other pool ops.
They have no incentive because they are greedy short-term looking retards. Just like the most people who joined cryptocoins recently. Pathetic.