If you are a developer and you develop a new project and build a good team and after several months of promoting the project you don't met your expectations yet you never give up won't others say bad thing about the project and the teams? This is happening with few good projects in crypto space but many failed to understand, they want their half cake quickly e.g bounty hunters, to say the truth it's not easy to be a developer, not all projects that failed are bad, they might not just meet their expectations
Conducting a project requires a lot of effort, and so much dedication to be able to make others see that it is a good and profitable project and to attract investors. In working with a project, of course you want to work with people you trust so you can assure yourself that your team is really working for the project.