Are you saying that now the Long Coin can send Facebook, Twitter, WhatsApp and other social media messages thru the blockchain?
Now LongCoin through the blockchain can develop as an unclosable non-blocking social network. No government can control or ban the exchange of information. You can send any messages within the LongCoin network (there is also a common "wall", like a global general open chat), including with pictures, sound files, and you can also attach external links with temporary files.
Why to promote in LongCoin? Bitcoin is just a coin. LongCoin is a coin + decentralized developing social network infrastructure. None of this has been implemented before. Durov and Zekerberg will never be able to solve problems with the government, this is impossible. The most important governments in the world will always dictate their will to maintain control of the IT community. But its already obvious that they lost this technology war. Bitcoin is an example.