It is actually meant to work vise-versa, we anticipate many more people joining our insurance plans when they see the value they can get by investing in inSure System (when people get burnet once, they most probably would love to be insured from unexpected losses in the future). That can drive the price even higher.

Price of the token is not important for the users who utilize the inSure token for insurance, of course, the traders of insurance plans (a substantial amount of SURE tokens) can try to find the best time to enter the market and then sell the plans for a higher price.

In the nutshell:
inSure System works as a collaboration of traders (insurance sellers) and inSure System customers (both of the roles can be used by the same person). We believe that through the collaboration of all traders we can all benefit as a whole.

It is simple logic - If each and every community member cares about others then the whole community cares about him.