The breeze coin project has been making consistent efforts in the marketing and promotion of the project, but I still believe that it could be improved upon as there's still several frontiers where the project could be promoted to help increase awareness and bring more persons on board.
I don't know what improvement you expecting from project team. Promotion means not just tweets, FB, etc. Main thing require here is use cases, then only coin/token will be in use and will get promoted automatically.
Team mentioned that many more use cases will be there, so I think they are on right path.