One of the things that made Bitcoin a success is basically its use of the blockchain technology. And while Bitcoin is less or even not appreciated by other people, companies, and institutions, blockchain is. They're seeing the technology as efficient and convenient, which is why they're already using it, albeit tweaking it according to their particular preference. Hence, the centralized and private blockchains in contrast to Bitcoin's decentralized and public blockchain.

I agree that blockchain adoption does not equate to Bitcoin adoption, but I believe that by appreciating blockchain they are also somehow appreciating those that are built on it. If huge international companies, private and central banks, governments and the public sector are all using the blockchain technology and the result is pretty amazing, why not make use of a currency which is also built on it. I think the future is one which is built on blockchain. The time will come that currencies are blockchain-based. And is there any other currency built on blockchain better than Bitcoin?