why is this being hyped up by fresh account/newbies? is there something going on with this project?
Because this is nothing more than a scam, and behind it is the very well known and experienced scammer. I've been reporting these shill posts for some tine, but they don't give up. I suggest everyone to stay away from this.
Here is thread in scam accusation board with more info regarding this.
https://bitcointalk.org/index.php?topic=5231987.0