if you could not come up with an identifiable and unic coin name, why should we expect for a valuable tech/solutions from the project?
I don't see anything wrong with the name, I think what the team is doing is to build their brand around Bitcoin, Bitcoin is a sound brand in the space why not use it to build your own brand.
The question I have for the tea is that how is this project different from RSK project, it is also a smart contract project on Bitcoin
Also, what do I get for signing into for the project, if there is no incentive people won't commit to the project