Unfortunately, that's the harsh truth Bitcoin is facing today. It's more like a store of value than a real currency like the ones we know and love today (Fiat). Just like Gold, people tend to sell their Bitcoin in order to obtain cash for daily purchases.
Yeah nothing we can do about mindset of people about bitcoin. Even though many users have adopted it, they just seen bitcoin as store of value, nothing more nothing less, some say this will replace other currency but the truth is people only using it for financial purposes such as trading. How often does bitcoin uses on establishment? Few times, just because to show how cryptocurrency is booming. But with a fixef supply has disadvantage since most people thinking is to hold it since its value can increase later on. So its not being used or utilized like what fiat and currency has been used for.