I've been complaining about this for a long time. It may have been long delayed, but I'm very happy Coinbase finally made the change. This will greatly benefit the network.
Definitely, while those one transaction per person kinda transactions were happening from their end, they were also charging big amounts out of our pockets and we were bound to pay it to them just to get our coins released from their possession.
Don't forget BitMEX, while we're on the subject of bad actors on the network. I see very little public pressure on them mitigate their spam.
Mex is more of a mess to me that I clearly pronounce it as BitMess. And these exchanges are not just eating us through their transaction fees alone, but the trading fee that they charge behind each trade is making them millions while we just try to recover our paid fees and/or upcoming fees that is to be paid as transaction fee.