This house has been around for about 27 years or so.... All kidding aside it is the most known poker website in all of crypto, there have been attempts to dethrone it multiple times but all of the other ones either closed shop or just became nobodies, even the biggest places that open up poker part of their casinos couldn't get enough people to their websites.

SwC has peaked in a point where poker players are not really too rampant in crypto community, there aren't really tens of thousands of them, the amount of dice gamblers is probably 10x more than poker players, so SwC started at the right time and the right place and never scammed anyone so they got like 110% of the crypto poker market. Hopefully they will continue to attract more poker players as well.