This method of forced airdrop on those that never signed up for tokens is not unique, I received shitokens in my wallet that i didn't ask for before. It is same with this, same principle and same end result.
I also received tons of shitcoins in my wallet and they are doing this for awareness, but what make makes this project different in my opinion is they are already in the market new coins made airdrop for awareness, and what if you received $500 worth of airdrop from a coin that is already traded in a big exchange, now that is different and will get your attention to check what they are up to.