Many are aware of crypto potential but they don't want to lose money, they re simply aware of its risks too, I have friends who aren't ready to lose a penny that's why they don't jump in yet and they like talking about the tech and the future possibilities
They might be afraid to take a risk of lossing money because they know that there lots of scammers lurking around trying to make money out of someone' especially those who do not have enough knowledge about crypto. There are many known personalities or big business tycoon around the world starting to notice the potentials of bitcoins once they have fully advertise bitcoin blockchain everyone would chance they perceptions upon investing in crypto rather than forex.