Good to see some more insight and it looks like he was indeed working on a project but was it really necessary to do it based on borrowing. None of these are going to help OP. There is another user few weeks ago created some mess in a local section and people were talking that he left with the money but later he came back and I guess paid his lender.
Let's hope TYM will do the same.
Here is the proposed website that will serve as the online store:
http://bitcoinphwetrust.com/Note: Unfortunately, he failed to publish it online.
The domain is never registered. I just have checked it. Was he pretending to you? It seems like that. If he was serious about his business, he should have register the domain long ago.

Just checked and it's still available.