Nowadays most of the bounties that gives high reward are scam. That high reward is just luring more hunters to promote the scam project, this is not the year 2017 anymore where ICO's were profitable but better to research the project so you know if it is legit or a scam.
It makes sense to talk about the size of the awards only after these awards have been paid and the profit is fixed.
Otherwise, it’s just a promise for attracting marketing employees like you and me. I don’t think that there are still people who don’t understand how the bounty world works.