Many are aware of crypto potential but they don't want to lose money, they re simply aware of its risks too, I have friends who aren't ready to lose a penny that's why they don't jump in yet and they like talking about the tech and the future possibilities
Many people still don't understand cryptocurrency and are afraid that crypto is a scam. I think this is reasonable because crypto is still 10 years old and it might take longer for the crypto socialization to run smoothly. Crypocurrency has been recognized as an asset and I think this is a good time to have crypto in the top 10 coinmarketcap