Reading all the features this project has a good potential in the market, but you need to launch a marketing for the project, I highly recommend that you launch a bounty campaign, like translation and signature campaign, this is for awareness it will really help your cause.
Good marketing campaign is definitely needed, no doubt about it. The dev team has been always focused on setting the priorities right and having first a full-featured product before going ballistic with any kind of marketing campaign. I guess we are slowly getting to the stage, where more marketing will be made for this project. At this point however, I don't believe translations on BCT is what this project needs in the first place (especially taking into account that BCT is not the main source of information for crypto in the sense it was for example four years ago). I think the English thread should be sufficient at the moment and the real marketing campaigns will be more end-customer-oriented.