The most general requirements would be don't do anything stupid, and do it correctly. To be specific, well, I don't have to iterate what "stupid" means right? Up to you to decide on that. Correctly basically means that information is complete and all requirements are passed out. Just imagine it as creating a research paper for a thesis, it needs to be solid, backed by facts, everything is relied upon by data, and no false information is disclosed no matter what.

Not in the announcement part but before doing as such, might as well prepare a plan for at least 2 - 3 years ahead. Show the people that you actually have something planned, not the notion of your only going to plan after getting the recognition of the people.