Well, I have never for once seen it as a store of value; to me, bitcoin is not a store of value, its just an investment and whatever goes into bitcoin is what I can afford to risk and apart from that I also use it for transactions in cases or places where its possible that I can make use of cryptocurrency, and those are few.
When I invest in bitcoin and altcoins I already know that there are risks that are involved in buying and storing them, so I relax and wait till the price goes up and when it reaches a rate where Im completely okay with it, thats when I sell it and convert to whatever I want to convert.