bitcoin is an asset, and now people are confused about making money, and I don't think it's the time to promote BTC because many people who think they have to invest their money in a number of BTC and that's the weak point. unless we can give direction to them to trade and start mining to look for profit from BTC
Watching video and reading blogs and reviews about cryptocurrency will definitely give them an idea what they need to know before engaging into investing.
All you need to do is give a brief idea on what to expect in crypto space and what opportunity would await if they want to earn good profit. If they turn out to be interested (which depends on how well you deliver the message about cryptocurrency) then they will definitely find and research how to invest.