If they are that popular I am sure that they can easily launch their tokens/coins but as a little of advise, it will be good if they will also consider the market condition before they will launch their currencies so they will not face difficult problems upon their launch. The market right now is in recovery mode but the recovery is very slow so we can expect that it will take like 3-6 months before the market will be in good condition again if in case the big whales will help to pump the market.

I am not that familiar with Atari but upon searching, it became known as Atari last 2003 as they re-branded it from the old Infogrames, Inc.