It's too much for a crap exchange site like coinmarketcap which always helping scammer. I personally will prefer to see binance will try to acquire crypto rank rather than MCAP. it looks like that binance is looking for the traffic that has already acquired by MCAP site.
Not for advertising, now most of the people are searching coins through CMC, which many people are losing their money through fake pumps which are listed in the CMC. Once if Binance acquires CMC there is a huge change in terms of listing because the will be in a selective manner in order to eliminate fraudulent.