This was quite surprising to me; never did I even have the thought that Binance would go after something like CoinMarketCap. Even though CoinMarketCap's a relatively simplistic site at the end of the day, it's still a great deal for Binance as I'm sure they'll find a way to attach the Binance name to the site after acquisition one way or another. The name of the site alone is massively popular as stated in the OP, and the site's operations may even change for the better if Binance does acquire CMC.