I don't take it as some sort of educational warning, theymos has
recently stated people are overreacting, so I find this educational warning nonsense a bit far fetched. It comes off to me as.. mocking. Mocking a situation that is killing many people and making a lot of people extremely ill is not funny, IMO.
Eh, I don't think it's going to make anyone take the pandemic any more or less seriously and I'm guessing theymos came up with some clever way that it spreads, which sounds fun.
They're doing something similiar on r/memes:
https://www.reddit.com/r/memes/comments/fky5cz/rmemes_memonavirus_community_event/