Seems like YoBit participating in an April Fool's joke to me. If you go to the original Tweet that YoBit sent out about the token, you'll arrive at the TPT token page from CoinMarketcap that seems to be pretty much fully satirical (link here). I hope people aren't seriously trading this coin because I seriously doubt it'll have any other developments past today, but I wouldn't be surprised if YoBit keeps it up.