I might be interested simply due to new coin hype, but this won't be another MAX release.

The reasons MAX went so crazy were:
1. The original difficulty set for CPU miners that got heavily trumped by a last minute CUDAMiner build (weee!) without a corresponding AMD build. Leaving the majority of heavy scrypt miners out in the cold.
2. Mt. Gox closed withdrawals of BTC causing a lot of people to panic sell and drop the price of BTC.
3. Dropping price of BTC combined with fiat being an unfriendly environment at that time cause Alt Cryptos to rise.
4. Max being heavily hyped by a well known and respected individual became especially prized.
5. Profit

We won't have 1 as AMD has a faster miner for sha-3 currently, we 2 through 4 because BTC is currently on the irse due to Mt.Gox dying and BTC in a recovery/stable state again.

So we are just left with "new release" hype which CAN cause a bit of a bump in Alt to BTC rate for a few days making it a more profitable choice for a few days at least, but nothing like MAX.