ICO and IEO are for raising funds, what about bounty? To create awareness around the web to get more investors right? This makes it two ways for projects to gain investors, I would have said ' why do new projects need bounty hunters for then' but bounty hunters are playing a big role here as you can see that's why we keep seeing bounty campaigns from IEO projects, although not all of IEO cares about bounties
If a certain project do really want to gain popularity in this type of industry, then someone needs to move to make it happen and that is when bounty hunters are needed to do the task upon a project have released a bounty campaign to be able to gather numbers of bounty hunters that will promote the project in this forum, to other social media platforms like Facebook, Twitter and other related stuffs that will make the project's existence be known or be visible to the crowd. Bounties are being held like doing an advertisement of a certain product to gain consumers that will use the product. Same thing applies on bounties. Bounty hunters are attracting potential investors towards the project brought by their made promotion. Doing bounty and having bounty hunters are really essential in this industry to discover new existing projects and to make a project popular through it.