There is a thread here that says Binance wants to buy Coinmarketcap for $400 million, it' a jackpot deal for Coinmarketcap it';s not really that expensive to set up a site like Coinmarketcap and all they have to do is to allocate funds for marketing and they can even beat Coinmarketcap and all the other with their marketing.
Yes, coinmarketcap are demanding this huge price for this site because it is a popular site and they want to take full advantage of this by selling it at the highest price. Do you know if that deal was finalized or it was just a false news ?