I have already heard and have read some posts here in the forum talking about BAT (Basic Attention Token) from the attached link of articles leading to the website of BAT just like the what the OP have provided. Based on what I have learned, Basic Attention Token can be obtained by using Brave browser and by just watching advertisements through the browser, you can do have a chance or opportunity to obtain BAT that is included into their promotion. Well, for me it sounds interesting because by just doing simple ways, you can already obtain a cryptocurrency coin. Currently, I am not holding or having any BAT on my account but still thinking about it if it will be worthy of my time and money if I am going to purchase some. As of now, I am still thinking about it and doing observations about it. But based on what I have read many people says it is worth it so maybe I will take a chance to try involving BAT into my crypto currency holdings in any time soon.