Using the same business pattern of headhunters, personal shoppers, manicurists, etc.
Pay someone to do menial, repetitive work.
Though OP is claiming another one of those silly services, one shouldn't frown upon menial, repetitive work..LOL
Honestly, if corporations didn't pay someone to do menial, repetitive work, globalization would never work. No more cheap labour and no more bulk produced I-Phones for the western consumers. The system has worked out quite well for the developing countries/ labour-suppliers of the world. Though, it can be debated if it is a perfect system at all.