1.Trust[/size]-Most people don’t understand the digital currency and only see Bitcoin’s unpredictable price movement. This generate a negative environment for bitcoin.
that is not bitcoin's problem. bitcoin is what it is, if people wanted to use it they would. just like many people who are using this decentralized currency. others who want to get too involved in the price movements and lose money in the process is their own fault.
2.ICO scams[/size]- general public unfairly associates bitcoin with ICO scams.
3.Hacks[/size]-Hacking and theft continue to be on the rise.
neither of these two have anything to do with bitcoin.
ICO scams are other people doing other things using another cryptocurrency.
hacks are also third party websites (such as exchanges) that are weak enough to be hacked or people losing their bitcoin because they download malicious software, don't inform themselves,...
bitcoin itself is 100% secure and unhackable.
I think what he wanted to convey here is that because of ICO scams and hacking incidents in crypto community, people outside crypto identify or as he said it, associate those with bitcoin. Though those ICO scam projects are totally not related to bitcoin, yet, they thought that crypto or bitcoin is somehow fraudulent. Those that don't really know about crypto, will have some kind of "ignorance" when it comes to this. But for sure, once they educate themselves even a lil bit, they will understand that bitcoin has nothing to do with all those unfortunate situations. Try talking to a noncrypto user and you will find out that they will be hesitant at first. One time, someone asked me if bitcoin is an illegal currency. You have to understand such stupid thoughts about bitcoin by many people because they really do exist.