According to what you are saying, i can wake up tomorrow with few fellows, duplicate the layout and content of the New-York Times, call it the Gotham Times, print and start selling my genuine magazine.
If someone complaint about me plagiarizing the New-York Times, then i will say: be patient sir, we are hardworking on crating our own articles and brand, it's like the NY Times but ain't the same thing. we have an original concept, just buy and you will discover it later.
Wait i forgot, your whitepaper -which is the same as Swisscoin's is the base of your project. So Swisscoin is the base of your projec period. Just basic math.