Unless the majority of the population is cryptoliterate, history shows that people will sell it for fiat as soon as they get it.

This happened when the employee share scheme first came out and will happen with this coin.

So I would say the developer need a massive education campaign + set up all the infrastructure for coin payment before the Airdrop, otherwise it will just be a evenly distributed dump. As with sharemarket, these less educated are more likely to panic sell.

I hope this coin succeed but unless the developer is capable of marketing and proper implementation of the coin, it is going to be an uphill battle.