As discussed previously, liquidity is the most important cornerstone. What I am dearly missing nowadays though, being forced to use a white label Betfair exchange, is trading software. It's just so weary to do everything manually instead of one-click and all the maths being taken care of too (yes I am not good/fast with maths 
). As I understood, you will have a market maker API at launch, so maybe it's not just a pipe dream to have some trading software like Geeks Toy available in the future, if all goes well with your exchange 
). As I understood, you will have a market maker API at launch, so maybe it's not just a pipe dream to have some trading software like Geeks Toy available in the future, if all goes well with your exchange Exactly, the Exbet API will allow integration with off-the-shelf trading tools like Geeks Toy or Bet Angel, or with bespoke private trading tools.
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I will get a bit off-topic here, but what I observed from a punters point of view, is a downward trend in terms of betting activity. And in my mind it's because the betting middle class is thinning out dramatically - just like the middle class is dying out in society.....
.....You need constant influx of money, because the sharks only take money out of the system and don't add to it. This influx is hard to get with a small middle class and addicts normally not too excited about exchanges.
.....You need constant influx of money, because the sharks only take money out of the system and don't add to it. This influx is hard to get with a small middle class and addicts normally not too excited about exchanges.
(Sorry for chopping your quote down)
We agree with the last bit, not so much with the first, although there are multiple points there, all of which ring true to some extent.
As you say at the end, for the sharps to take money out, someone needs to be putting the money in.