Technical analysis has not done much for the past few years and fundamental analysis tends to be losing its hold. What holds now is how much a project has to pump its tokens on exchnage the charts no longer works and projects no longer moon based on its fundamental analysis
The pumping part will depend on the financial capacity of the team and exchange, that why the top exchanges maintain the feat because pumping is very expensive. I also think its not a good time to pump cause every pump will lead to dump, when the sentiment changes in the market all good projects will enjoy the ride.
Credibility of team is now very important than the project itself. The fundamental analysis now is more on the team, available product in market and track record in crypto/relevant projects.